Data Infrastructure & Analytics

Overview:

Data Infrastructure & Analytics brings all your GTM data into one place. We design scalable data pipelines and dashboards that transform complex datasets into clear insights for better decision-making.

Impact:

This initiative demonstrated how unified data infrastructure enables accurate forecasting, consistent reporting, and faster insights. Teams gained a single source of truth for their revenue data.

Challenge:

Organizations struggled with disconnected data systems, inconsistent KPIs, and outdated reporting models.

• Multiple CRMs and BI tools fragmented visibility.

• Metrics definitions varied by department.

• Leadership lacked reliable data to plan effectively.

Solution:

We implemented a modern data stack with automation at its core:

• Data Warehouse Integration: Centralized Salesforce, HubSpot, and marketing data into one schema.

• Automated Dashboards: Created live reports on pipeline, performance, and forecast accuracy.

• Data Governance: Standardized definitions to ensure KPI consistency across teams.

Results:

• 100% unified data visibility across GTM teams.

• Forecasting accuracy improved by 35%.

• Real-time dashboards eliminated manual report generation.

• Better cross-department collaboration through shared insights.