Clay + n8n Prospecting Automation

Impact:

This case study shows how intelligent prospecting automation built with Clay and n8n can triple lead generation, cut research time in half, and personalize outreach at scale. The result is a continuous, always-on pipeline that supports consistent growth.

Challenge:

Many teams faced friction in their prospecting workflow.

• Lead sourcing and enrichment were manual and inconsistent.

• Disconnected tools caused data loss and duplicate contacts.

• Outreach lacked personalization, resulting in low reply rates.

• Reporting on performance required hours of manual work.

Solution:

We built an end-to-end automated prospecting engine powered by Clay and n8n.

• ICP Definition & Data Mapping: Defined target segments, filters, and enrichment sources.

• Clay Workflow Build: Automated lead discovery, enrichment, and scoring based on firmographic and behavioral data.

• n8n Integration: Connected Clay with CRMs, Smartlead, and Apollo for automated syncing and campaign triggers.

• Dynamic Personalization: Used Clay variables to customize messaging by persona, role, and trigger events.

• Analytics Layer: Connected n8n with reporting tools for real-time performance dashboards.

Results:

• 3× increase in qualified leads generated per week.

• 50 % reduction in manual data collection and enrichment time.

• 35 % improvement in reply and engagement rates.

• Fully automated 24/7 prospecting system running without manual oversight.